Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Bitcoin.Sucks Changes The Narrative On Cryptocurrency

.SUCKS Registry / August 29, 2022

By flipping the script on an anti-crypto statement, digital-wallet manufacturer Coinkite uses Bitcoin.Sucks to drive interest in their products.

Advertising & Marketing, Brand Protection & Trademark Law, News

A Subjective Overview of the History and Future of Domains

.SUCKS Registry / August 9, 2022

Before you know where you’re going, it’s good to look back at where you came from. A brief history of domain registries can help you understand the possibilities of the modern era.

Advertising & Marketing, Customer Engagement, News

Perfume.Sucks Provides Transparency in an Opaque Industry

.SUCKS Registry / July 11, 2022

Perfume.Sucks uses a creative marketing campaign to help its product differentiate itself from numerous competitors.

Advertising & Marketing, Customer Engagement, Resources

What is Customer-Centric Marketing, and Where Do Domains Fit In?

.SUCKS Registry / June 16, 2022

A customer-centric marketing approach can ensure your brand is engaging with your customers at every touchpoint in their journey.