Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Advertising & Marketing, News

When Brands Act Like the Walking Dead: Zombie Brands & The Importance of Differentiation

.SUCKS Registry / October 15, 2018

Learn from others’ mistakes to avoid becoming a zombie brand—one left shuffling after competitors, forever ravenous for scraps of consumer attention.

Domains 101, Resources

The .SUCKS Guide to Libel Online

.SUCKS Registry / October 15, 2018

We break down what constitutes defamation online, how it impacts brands and corporations, and what legal teams should know to protect a brand’s image.

Domains 101, Resources

What, Why, Where, How? Building Out Your ngTLD Strategy

.SUCKS Registry / October 12, 2018

Developing a well-rounded domain strategy is critical for maximizing your reach and solidifying your brand image. Make your ngTLDs work smart, not hard.

Domains 101, Resources

A Step-by-Step Guide to Selling .SUCKS

.SUCKS Registry / September 21, 2018

Reselling a seemingly niche ngTLD like .SUCKS may seem tricky, but with this eight-step guide, you can break down the barriers of selling a new domain name.