Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Advertising & Marketing, News

6 Things Every Brand Should Consider Before Joining the Metaverse

.SUCKS Registry / May 13, 2022

The metaverse possesses enormous potential for brands, but it’s very much a work in progress. Some early research can ensure your brand is ready.

Luxury Brands Can .SUCKS, Too

.SUCKS Registry / April 19, 2022

Luxury brands have a lot riding on their shoulders (a.k.a. reputations). Find out why they need a robust online brand protection strategy, and how .SUCKS can help.

Case Studies, Success Stories

These 3 Individuals Aren’t Afraid to Speak Up—and .SUCKS Provides the Perfect Platform

.SUCKS Registry / March 17, 2022

Governor Jay Inslee, Australian Prime Minister Scott Morrison and President Joe Biden are less than popular with these three .SUCKS owners.

Customer Engagement, Resources

How 4 Big Brands Have Recovered from Serious Mishaps

.SUCKS Registry / March 15, 2022

Making mistakes is part of doing business. What these examples prove is that owning your sh*t is key to getting back in customers’ good graces.