Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Colleagues listening to speaker during presentation

These 3 .SUCKS Owners Serve Up a Lesson in Speaking Directly to Customer Pain Points Online

.SUCKS Registry / February 17, 2022

What do Rocketbook, Clearfind and Eviction.Support have in common? They all use a .SUCKS domain to cleverly redirect customers to their homepage.

A Robust Domain Portfolio Can Protect Your Brand—But That’s Not All

.SUCKS Registry / February 8, 2022

Building a domain portfolio as a form of brand protection is great and all…but there’s so much more you could be doing. It’s time to put your various domains to work.

Case Studies, Success Stories

Charged.Sucks Proves Law Firms Don’t Have to Follow the Status Quo When It Comes to Marketing

.SUCKS Registry / January 25, 2022

Solomon Jones, LLP saw an opportunity to register a powerful ngTLD—and took it. Find out how the law firm is using a .SUCKS domain to market its traffic violation services.

Brand Protection & Trademark Law, News

5 Trends Shaping Brand Protection in 2022—Plus Ways to Future Proof Your Company

.SUCKS Registry / January 5, 2022

There’s a lot more to brand protection than IP. Moving into 2022, companies need to not only defend their trademarks, but also their reputations.