What to Do When Customers Start to Question Your Brand Values
More than ever, consumers are keeping a close eye on brand values. Keep these best practices in mind when they start to question what your brand stands for.
Bioré Proves There’s Space—and Opportunity—to use “Sucks” in Advertising
In an ad for its charcoal cleansers, Bioré uses the word “sucks” in two ways: to explain that the product sucks out dirt and oil, and to express contempt.
The Dos and Don’ts of Registering Domains
When it comes to registering domains, there are a few things you absolutely must do (e.g. make it memorable) and a few things you want to avoid.
A Brand Protection Strategy Can Stop Others from Impersonating You Online—Here’s How
If you want to protect your brand from domain spoofing and other forms of online impersonation, you need to think proactively.