Author name: Christina Beavis

As Chief Operating Officer of Vox Populi Registry, Christina Beavis oversees the .SUCKS domain registry, helping organizations to protect their online space, provide a platform for feedback and progress their brand at every opportunity. With more than 20 years of sales and operations experience, she empowers brands to engage in honest dialogue with customers and effectively own their sh*t. Christina currently lives in sunny Turks and Caicos with her husband, three kids, and two dogs, where she spends time avoiding cold climates, playing many sports poorly and enjoying the slow-paced Caribbean lifestyle.

Domains 101, Resources

All About ngTLDs: Why Are They Valuable and Who Decides What’s Released?

Christina Beavis / September 7, 2018

For a long time, standard top-level domains made up the online world—but not anymore. Meet the new generc top-level domains (ngTLDs) popping up in browsers.

Customer Engagement, Resources

Zuckerberg’s Failures Must Be Your Lessons

Christina Beavis / August 23, 2018

Note to self (and all brands): don’t follow in Mark Zuckerberg’s footprints. Instead, learn from his mistakes and own your sh*t.

Young woman reacting to unpleasant news on tablet

Customer Engagement, Resources

How to Lose a Customer in 5 Ways

Christina Beavis / August 22, 2018

Mistreating customers, sharing personal information without consent, focusing only on the money—all of these things are guaranteed to lose you business.

Customer Engagement, Resources

Why Customers are No Longer Empathetic Towards Mea Culpa Ads

Christina Beavis / August 16, 2018

The apology ad has experienced a bit of a renaissance with Uber, Facebook and Wells Fargo airing them during the NBA finals. But are they being sincere?