.SUCKS: The shortest distance between criticism and innovation
If you’re looking to start a brand or establish a narrative, a .SUCKS domain can be a non-traditional way to generate interest and engagement.
Advertising & Marketing
6 Things Every Brand Should Consider Before Joining the Metaverse
The metaverse possesses enormous potential for brands, but it’s very much a work in progress. Some early research can ensure your brand is ready.
Beer Brands Are Using “Sucks” to Make a Statement—and We Love to See It
You know what doesn’t suck? Seeing beer brands across North America—including Backcountry Brewing and Lagunitas Brewing Co.—using “sucks” in their product names.
Bioré Proves There’s Space—and Opportunity—to use “Sucks” in Advertising
In an ad for its charcoal cleansers, Bioré uses the word “sucks” in two ways: to explain that the product sucks out dirt and oil, and to express contempt.