Scariest Marketing Mistakes to Learn from in 2018
As Halloween approaches, we thought it would be fun to look back at some monstrous marketing mistakes made by the world’s biggest brands.
Advertising & Marketing
Social Media Campaigns That Will Haunt You Forever
Snapchat, Dove, Cinnabon and American Apparel have all made some pretty poor choices on social media. Where’s the common sense?
When Brands Act Like the Walking Dead: Zombie Brands & The Importance of Differentiation
Learn from others’ mistakes to avoid becoming a zombie brand—one left shuffling after competitors, forever ravenous for scraps of consumer attention.
4 Marketing Campaigns That Didn’t Suck in 2017
A lot of brands miss the mark with their ads, but “The New York Times”, Gucci, Heinz and Spotify did things just right with their marketing in 2017.