What We Overheard at INTA
“Brands are defensive” and more of our favorite soundbites from the International Trademark Association’s annual conference—plus why they’re significant.
Brand Protection & Trademark Law
Are Trademarks the Real MVPs?
Anywhere a dedicated fanbase exists, trademark protection must follow. Find out why it’s in a sports team’s best interest to defend their brand.
How Burger King Claimed the Fast Food Crown When McDonald’s Lost Its Big Mac Trademark
It all started when a small Irish restaurant chain claimed a case of “trademark bullying”—and ended with a genius (albeit devious) marketing move by BK.
What the Duck? Google Drama Highlights the Need for an Airtight Domain Strategy
If you’re not actively looking for cracks in your domain strategy, you’re opening yourself up to attacks. The drama between DuckDuckGo and Google proves it.