How Burger King Claimed the Fast Food Crown When McDonald’s Lost Its Big Mac Trademark
It all started when a small Irish restaurant chain claimed a case of “trademark bullying”—and ended with a genius (albeit devious) marketing move by BK.
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Have Your Say: What Sucked More in 2018?
California wildfires, the Tide Pod challenge, IHop’s “rebranding”, Logan Paul—2018 was a rollercoaster of a year. What do you think sucked most?
A Sweet Treat Wrap-up: Creative and Inspiring Halloween Campaigns
Holiday campaigns are tricky to pull off, but these brands figured out how to get into the spirit without coming off corny, forced or self-serving.
Scariest Marketing Mistakes to Learn from in 2018
As Halloween approaches, we thought it would be fun to look back at some monstrous marketing mistakes made by the world’s biggest brands.