What We’re Excited to See at INTA’s Virtual Annual General Meeting
INTA’s annual event may not be happening in person this year, but the itinerary is as jam packed as ever. Here’s what we’re most looking forward to.
News
Trademark Protection Guide: How to Cover All Your Bases on Social Media
With so many different social media platforms available today, brands have to be extra diligent in order to protect their intellectual property.
Bioré Proves There’s Space—and Opportunity—to use “Sucks” in Advertising
In an ad for its charcoal cleansers, Bioré uses the word “sucks” in two ways: to explain that the product sucks out dirt and oil, and to express contempt.
A Brand Protection Strategy Can Stop Others from Impersonating You Online—Here’s How
If you want to protect your brand from domain spoofing and other forms of online impersonation, you need to think proactively.