A Brief History of the World’s Longest-Running IP Battles
More often than not, simple trademark disputes turn into battles that span years. Here are a few lessons from some of the lengthiest ones.
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What Amazon, Etsy and eBay Do (and Don’t Do) to Protect Brands from Counterfeits
Even the most lucrative brands struggle to fend off counterfeits—and unfortunately, e-comm sites aren’t helping. Here’s how Amazon, Etsy and eBay can do better.
Ohio State University Tried to Trademark “The”—Here’s What Happened
OSU recently tried to trademark the word “the”—one of the most frequently used words in the English language. Needless to say, it did not go as planned.
Can Pepsi Register Coke.Sucks? The Short Answer is Yes—Here’s Why
Another reason you should protect your brand with .SUCKS? It’s within every brand’s legal right to register for a domain with a competitor’s mark.