It’s Time to Move Your Customer Reviews from Tripadvisor to an Owned Forum
If your company has reviews—good or bad—on feedback sites like TripAdvisor, you should be steering your customers to an owned channel instead.
Customer Engagement
Crash Course: How to Respond to Negative Customer Reviews
Bad reviews suck, but they can teach us a lot about how to turn things around and own your sh*t. Get our top tips for responding to disgruntled customers.
How to Use a .SUCKS Domain in Your PR Strategy
Whether you’re introducing the world to something new, managing a mishap or trying to spread a positive message, you can do it with a catchy .SUCKS domain.
Why .SUCKS Matters in the Era of .brand
Amazon recently earned the rights to .Amazon, but that’s not the only domain it owns. Find out why a .brand is only part of the ngTLD equation.