4 Lessons Learned at Our #Brandsparency Panel
COO Christina Beavis and a group of expert panellists tell us why brands should take a stand for issues they genuinely care about—what we call #brandsparency.
Customer Engagement
The Mistakes Embraced and Lessons Learned
When Airbnb was called out for discriminatory hosts, the company took ownership of the problem and went all in on a commitment to inclusivity.
.SUCKS-ing Your Way Out of It
A corporation may find it hard to rise above its suckiness. But all it takes is acknowledgement, acceptance and action. That’s the .SUCKS way, at least.
Zuckerberg’s Failures Must Be Your Lessons
Note to self (and all brands): don’t follow in Mark Zuckerberg’s footprints. Instead, learn from his mistakes and own your sh*t.