How to Lose a Customer in 5 Ways
Mistreating customers, sharing personal information without consent, focusing only on the money—all of these things are guaranteed to lose you business.
Customer Engagement
Why Customers are No Longer Empathetic Towards Mea Culpa Ads
The apology ad has experienced a bit of a renaissance with Uber, Facebook and Wells Fargo airing them during the NBA finals. But are they being sincere?
What is a Catfishing Company?
Catfishing has become an epidemic of online socialization, with consequences that range from irritating to downright horrifying.
Crash Course: Cryptocurrency Ad Restrictions
When Facebook banned misleading and deceptive cryptocurrency ads on its platform, other tech and social giants—Google, Twitter—quickly followed suit.