Zuckerberg’s Failures Must Be Your Lessons
Note to self (and all brands): don’t follow in Mark Zuckerberg’s footprints. Instead, learn from his mistakes and own your sh*t.
Resources
How to Lose a Customer in 5 Ways
Mistreating customers, sharing personal information without consent, focusing only on the money—all of these things are guaranteed to lose you business.
Why Customers are No Longer Empathetic Towards Mea Culpa Ads
The apology ad has experienced a bit of a renaissance with Uber, Facebook and Wells Fargo airing them during the NBA finals. But are they being sincere?
What is a Catfishing Company?
Catfishing has become an epidemic of online socialization, with consequences that range from irritating to downright horrifying.