Registrars Archives – Page 13 of 13

If it sucks, #makeitright

UK-based mobile network operator, Three (www.three.co.uk) launched in 2003, but it is only now that they seem to be willing to say what mobile customers have been saying since, well, since there were mobile network operators: The mobile industry sucks. Not only are they willing to say so, they are also willing to commit to making it right. It is a bold campaign — if one looks only as far a the self-incriminating nature of it. Look deeper and you will find a message that has to resonate with the people who most use their mobile phones. It resonates because it is true and spoken in a language familiar to them. Sucks long ago lost it power as a perjorative. It is a now a point-of-emphasis, a call to action. And in Three’s case, a rally cry for those who have been too long under the thumb (pun intended) of mobile network operators who may know but won’t say.

The power of negative thinking

.SUCKS Registry / July 2, 2015

It is pretty clear that if you spend any time on the Internet, you will quickly discover that everybody doesn’t like something. The Internet is awash in criticism; some of it unfounded, some of it outlandish, some of it obvious but all of it valuable. The problem so far is that there has been no way to corral, curate and collaborate in a way for anyone — a company, a celebrity, an institution, a cause or a government — to draw insight from the onslaught. Until now. Vox Populi Registry has launched a new set of Internet domain names ending not in .com or .org or even .net, but with an emphatic, .sucks. The goal is to create a designated and well-populated new landscape so that not only will people have the opportunity to speak (we have that now, all over the Internet) but the likelihood of being heard. Got a cause? A passion? A product? A point-of-view? Plant your flag at https://www.get.sucks.