How 4 Big Brands Have Recovered from Serious Mishaps
Making mistakes is part of doing business. What these examples prove is that owning your sh*t is key to getting back in customers’ good graces.
Reputation Management
5 Trends Shaping Brand Protection in 2022—Plus Ways to Future Proof Your Company
There’s a lot more to brand protection than IP. Moving into 2022, companies need to not only defend their trademarks, but also their reputations.
All About Cybersquatting: What It Is and How to Protect Your Brand
There are a few ways traffic meant for your company’s website can be intercepted—and cybersquatting is one of them. Learn how to prevent these attacks and others.
What to Do When Customers Start to Question Your Brand Values
More than ever, consumers are keeping a close eye on brand values. Keep these best practices in mind when they start to question what your brand stands for.