Are Brands’ Budgets the Ultimate Moral Compass?
Do the moral statements made by companies represent their values, or are they a form of insincere branding used purely to increase reach?
Reputation Management
How Brands Hook Our Kids on Junk Food
When you think about the fact that kids see up to 25 million online food and beverage ads every year, you start to question the messages they’re receiving.
Brand Protection & Trademark Law, News
We Give United Airlines Our “Bad Corporate Behavior” Award
Dragging passengers off planes, mishandling animals, refusing to let someone board—these are just a few of the reasons United Airlines sucks.
Crash Course: What to Do When Your Reputation Sucks
A no bullsh*t guide of best practices for reputation management. Follow our advice to mitigate some of the damages from your latest PR hiccup.