Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Domains 101, Resources

In Conversation with 101domain

.SUCKS Registry / December 24, 2019

For more than 15 years, 101domain has helped companies secure innovative online namespaces—so we caught up with them to find out how .SUCKS can play a role.

Kim K’s “Kimono” Misstep and Other Celeb Trademark Faux Pas

.SUCKS Registry / December 17, 2019

Hollywood moguls undoubtedly understand the importance of filing for—and vehemently protecting—their brands. But sometimes, they really miss the mark.

Advertising & Marketing, News

What Does “From Facebook” Mean for Instagram and WhatsApp—and Why the Sudden Change, Zuck?

.SUCKS Registry / December 17, 2019

The average user might not care—or even know—that Facebook, Instagram and WhatsApp are related, but that’s about to change. And it seems super sketchy.

Brand Protection & Trademark Law, News

A Brief History of the World’s Longest-Running IP Battles

.SUCKS Registry / December 10, 2019

More often than not, simple trademark disputes turn into battles that span years. Here are a few lessons from some of the lengthiest ones.