What Amazon, Etsy and eBay Do (and Don’t Do) to Protect Brands from Counterfeits
Even the most lucrative brands struggle to fend off counterfeits—and unfortunately, e-comm sites aren’t helping. Here’s how Amazon, Etsy and eBay can do better.
Ohio State University Tried to Trademark “The”—Here’s What Happened
OSU recently tried to trademark the word “the”—one of the most frequently used words in the English language. Needless to say, it did not go as planned.
People Are Already Talking Sh*t About Your Brand
Comcast, Wells Fargo, Marriott, Starbucks. All of these brands, like so many others, have to deal with the negative reviews their customers write online.
Why Every Celebrity Should Use a .SUCKS Domain
Celebrities are quick to snap up .porn and .adult domains, but there are plenty of other ngTLDs—like .SUCKS—that can be used to protect their names, too.