Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

4 Supreme Trademark Mistakes

.SUCKS Registry / October 15, 2019

We don’t want to say that Supreme had it coming, but there are four factors that helped turn them into an ideal target for legal fakes.

Can You Trademark Common Nouns?

.SUCKS Registry / October 9, 2019

If we’ve learned anything, it’s that IP law is a flexible and complicated thing—which means the answer to this question is a resounding…sometimes.

Domains 101, Resources

In Conversation with Lexsynergy

.SUCKS Registry / October 8, 2019

Lexsynergy understands the importance of safeguarding your IP online, so we caught up with them to find out how they think .SUCKS fits into the equation.

Marketing Guides & How-Tos, Resources

5 Ways Brands Can Do More With Their Trademarks

.SUCKS Registry / October 1, 2019

A logo is a brand’s greatest asset, but what about other intellectual property? Here’s how to liberally display—and simultaneously protect—your trademarks.