GotMilk.Sucks puts the dairy industry out to pasture
For any company in the surging plant-based alternative sector, GotMilk.Sucks offers an opportunity to dominate the market until the cows come home.
Marketing Guides & How-Tos
Are Your Influencers Impacting Your Reputation for the Worst?
Influencer marketing might seem like an easy way to gain the trust of your customers, but you have to be smart about who you choose to work with.
Can You Trademark Common Nouns?
If we’ve learned anything, it’s that IP law is a flexible and complicated thing—which means the answer to this question is a resounding…sometimes.
5 Ways Brands Can Do More With Their Trademarks
A logo is a brand’s greatest asset, but what about other intellectual property? Here’s how to liberally display—and simultaneously protect—your trademarks.