Why Social Media Alone Won’t Solve Your Customer Service Issues
A lot of brands choose to address customer feedback on social media—but being active on Facebook and Twitter isn’t the only way to handle issues.
Where Do Trademarks Draw the Line?
Up until recently, disparaging or vulgar names (like Washington Redskins) could not be trademarked—but this has always been murky territory to police.
So You’ve Bought Your .SUCKS Name to Protect It. Now What?
Buying your .SUCKS domain so that no one else can is a smart move—but there’s a lot more you can do with this powerful online namespace.
Can You Trademark an Entire Genre? Breaking Down the PUBG vs. Fortnite Dispute
Plenty of entertainment is based on pre-existing ideas and genres—and the Fortnite vs. PUBG case shows how tricky this makes protecting intellectual property.