Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Customer Engagement, Resources

Pay to Play: Why The Monetization of Gaming .SUCKS

.SUCKS Registry / February 2, 2018

A lot of video game players think microtransactions equate to gambling and claim that it interferes with the whole user experience. Do you agree?

Domains 101, Resources

How a .SUCKS Domain Could be as Influential as a Super Bowl Ad

.SUCKS Registry / January 31, 2018

Much like a Super Bowl ad, .SUCKS domains can evoke emotion, surprise and delight customers, boost brand awareness and drive sales.

Brand Protection & Trademark Law, News

The End of Comic-Con: Why Trademark Infringement .SUCKS More than You Think

.SUCKS Registry / January 23, 2018

The three-year battle between San Diego Comic-Con and Salt Lake Comic Con shows just how important it is to protect your brand’s identity.

Marketing Guides & How-Tos, Resources

Crash Course: What to do When Your Brand’s Advertisements Land on Unsavoury Content

.SUCKS Registry / January 22, 2018

Marketing on YouTube and Facebook can be risky. But by taking these precautions, you can minimize the chances that your ads will land on unsavoury content.