Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Business man reviewing business report with computer

Customer Engagement, Resources

8 Stats That Will Change the Way You Think About Customer Reviews

.SUCKS Registry / May 19, 2020

Of course, no one wants a bad customer review—but do you really understand how they can impact your bottom line and your brand’s reputation?

Customer Engagement, Resources

Bad Reviews Dragging You Down? Here’s How to Respond on Every Platform

.SUCKS Registry / May 12, 2020

From hiding Twitter replies to practicing your active listening on TripAdvisor, find out how to handle bad online reviews and take back the conversation.

Business woman working from airplane cabin

Domains 101, Resources

5 Ways Airlines Can Improve Their Image with .SUCKS

.SUCKS Registry / May 4, 2020

Learn the countless ways airlines can manage their image and keep customers happy by adding .SUCKS to their domain portfolio.

Coworkers discussing business in conference room

Domains 101, Resources

Are Rivals Trolling You Online? Here’s How a Proper Domain Strategy Could Have Stopped It

.SUCKS Registry / April 28, 2020

Make sure you’re 10 steps ahead of trolls by getting creative with your domain strategy and taking control of your brand’s online narrative.