Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Domains 101, Resources

The Role of a .SUCKS Domain in the Travel Industry

.SUCKS Registry / April 20, 2020

From booking sites to vacation rental companies and airlines—using a .SUCKS can be a strategic win for every kind of company in the travel industry.

Are Your Influencers Impacting Your Reputation for the Worst?

.SUCKS Registry / March 27, 2020

Influencer marketing might seem like an easy way to gain the trust of your customers, but you have to be smart about who you choose to work with.

Woman rating service online and writing review on smartphone

Customer Engagement, Resources

It’s Time to Move Your Customer Reviews from Tripadvisor to an Owned Forum

.SUCKS Registry / March 24, 2020

If your company has reviews—good or bad—on feedback sites like TripAdvisor, you should be steering your customers to an owned channel instead.

Current Affairs & World News, News

Apple vs. Google vs. Microsoft: Which Tech Giant Sucks the Most?

.SUCKS Registry / March 19, 2020

Wondering how much Apple, Google and Microsoft suck? Read this and decide for yourself who’s the worst of the three when it comes to CEOs, privacy and more.