Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Sites Like Trudeau.Sucks are the Reason Politicians, Celebrities and Brands Alike Need an Airtight Domain Strategy

.SUCKS Registry / March 17, 2020

Using a tool like a .SUCKS domain to call pubic figures out on their sh*t is exactly what the creators of Trudeau.Sucks did.

Customer Engagement, Resources

Crash Course: How to Respond to Negative Customer Reviews

.SUCKS Registry / March 12, 2020

Bad reviews suck, but they can teach us a lot about how to turn things around and own your sh*t. Get our top tips for responding to disgruntled customers.

Brand Protection & Trademark Law, News

3 Stories That Prove You Need to Claim Your Domains Before Someone Else Does

.SUCKS Registry / March 10, 2020

You might think you’re safe from your competitors and non-supporters—but you’re not. Learn from these mistakes why you need to claim your domains ASAP.

Woman looking at mobile phone with Starbucks Coffee

Current Affairs & World News, News

3 Brands That are Trying to Suck Less

.SUCKS Registry / February 28, 2020

What rhymes with Peloton but doesn’t suck (or at least is trying not to)? You guessed it: Patreon. Find out what it—and other brands—are doing to suck less.