All Is Not Fair: The Rules of Political Advertising
Digital advertising is a powerful tool when it comes to politics—one capable of turning the tide in elections around the world. Know how to play by the rules.
Marketing Guides & How-Tos
6 Ways Branded Hashtags Blur the Trademark Line
Trademarking hashtags is a savvy and entertaining way to protect and boost your brand online—but this marketing strategy is still evolving.
Brand Authenticity: What Works and What Doesn’t
Inauthenticity sucks, but it is possible to strike a balance between funny and foolish while interacting with your customers online.
Finding Your Brand’s Social Media Voice
If big food brands and restaurant chains have taught us anything, it’s that communicating with your customers in 280 characters is easier said than done.