The History of “Sucks” in Advertising
Jolly Rancher, Taco Bell, Three Mobile—these brands have paved the way for using “sucks” creatively in marketing. The word doesn’t have to be negative!
Marketing Guides & How-Tos
Why Good Deeds Can Be Bad for Brands
Brands have every right to put their weight behind a cause they truly believe in. The tricky part is making sure these actions come across as genuine.
Keyword Bidding and the Law: Where Do You Stand?
It would be nice for businesses to leave other brands’ trademarks alone, but that’s just not the case. So it’s important to know where you stand legally.
Everything You Need to Know About Bidding on Branded Keywords
Going once, going twice, sold! Find out why you should consider bidding on your own company name and the name of your competitors.