Why Social Media Alone Won’t Solve Your Customer Service Issues
A lot of brands choose to address customer feedback on social media—but being active on Facebook and Twitter isn’t the only way to handle issues.
Marketing Guides & How-Tos
Where Do Trademarks Draw the Line?
Up until recently, disparaging or vulgar names (like Washington Redskins) could not be trademarked—but this has always been murky territory to police.
Crash Course: What Trademark Lawyers Need to Know About GDPR
What is the General Data Protection Regulation (GDPR), and how does it impact your brand? We’ve broken it down so you can make sure your users’ data is safe.
6 Ways to Protect Your Brand Online—and Why it Matters
Respond to negative reviews, keep your ads off unsavory sites, use a .SUCKS domain and more clever (and simple!) ways to protect your brand’s reputation online.