How Marketers Can Adapt to Major News Feed Algorithm Changes
Facebook’s decision to prioritize users’ posts in newsfeeds means brands have to work extra hard to get in front of the right eyes.
Marketing Guides & How-Tos
Crash Course: What to do When Your Brand’s Advertisements Land on Unsavoury Content
Marketing on YouTube and Facebook can be risky. But by taking these precautions, you can minimize the chances that your ads will land on unsavoury content.
5 Signs that Your Traffic is Coming From Bots
Trying to suss out the real people from the fake accounts? These five indicators can help you spot ’em. Plus tips for fighting back against bots.
How Advertising Can Be Used to Amplify Female Voices
From Brawny’s “Strength Has No Gender” campaign to Dove’s “Real Beauty” tagline, brands are pushing back against sexism with clever marketing.