Why .SUCKS Matters in the Era of .brand
Amazon recently earned the rights to .Amazon, but that’s not the only domain it owns. Find out why a .brand is only part of the ngTLD equation.
Resources
Brand Authenticity: What Works and What Doesn’t
Inauthenticity sucks, but it is possible to strike a balance between funny and foolish while interacting with your customers online.
Finding Your Brand’s Social Media Voice
If big food brands and restaurant chains have taught us anything, it’s that communicating with your customers in 280 characters is easier said than done.
The ABCs of Changing Your URLs
Audit your domain data, back up your website and more tips for a seamless URL switch. (It’s so easy, we don’t even need the entire alphabet.)