Just about a year ago (December 22, 2014, to be exact), Vox Populi Registry, signed its contract with the Internet Corporation for Assigned Names and Numbers that set the stage for the company bringing dotSucks domain names to the Internet.
On March 30, 2015, the registration window was opened for trademark holders and on June 20, the names became generally available. By this reckoning, we have about six months wherein every day we have the chance to celebrate our first birthday. We are starting today.
Unlike other domain name registries, we do not publicly discuss the total number of registrations or our revenue. That’s because we do not view dotSucks as just another address on the Internet. We view it as a platform for innovation, a magnet for conversation and a hub for discussion of those things that stir passion.
By these measures so far, we have exceeded our modest expectations for the company.
Sites like thismeeting.sucks, lifeinsureance.sucks, inefficiency.sucks and pdf.sucks are trying to change the way business is too often done.
Sites like kmfdm.sucks and lancewallach.sucks are using the attention getting virtue of the domain extension to market and promote themselves.
Sites like logging.sucks, corruptgovernment.sucks and TTIP.sucks are advocates for some very public issues.
And my personal favorite, aircanada.sucks, is creating a community of shared discontent in hopes of drawing attention to passenger practices the airline ought to consider changing.
Beginning today and over the next few weeks, we will be issuing a series of facts, figures and insights into our first year of operation. To whet your appetite, here are three already in the queue, in no particular order:
• Current events and issues of the day are key drivers of our business. As they change, we want to change with them. With that in mind, we are implementing some policy changes with regard to regular updating of our Market Premium and Reserved domain name lists to make them more available and current. We alerted our Registrar network last month.
• We will be honoring our “Best Business Partner” in our first year. It has become clear to us that no matter how smart, dedicated or energetic we are on behalf of Vox Populi Registry, our success has had a lot of help. This award, which we intend to be an annual event, reflects that.
• There is no more powerful business success talisman than the Fortune 100 list of companies. We have looked at the list and compared it to the list of dotSucks registrations. The number of companies on the Fortune 100 list whose names are on our list is not surprising but it is gratifying.
We have tried to make our blog (www.blog.registry.sucks) an easy place to catch up on Vox Populi Registry. That’s why this post and those that follow can be found there. Or you can follow us on Twitter, @dotsucksdomain