Are Brands’ Budgets the Ultimate Moral Compass?
Do the moral statements made by companies represent their values, or are they a form of insincere branding used purely to increase reach?
Marketing
How Brands Hook Our Kids on Junk Food
When you think about the fact that kids see up to 25 million online food and beverage ads every year, you start to question the messages they’re receiving.
Trademark Best Practices to Avoid Legal Action
Know the difference between arbitrary, suggestive and descriptive trademarks, check available URLs and, most importantly, register for the rights.
Look Before You Leap Into Corporate Lawsuits
Large enterprises sometimes think that they can use anothers’ marks without getting caught—but oftentimes, it leads to a massive corporate lawsuit.