These 3 .SUCKS Owners Serve Up a Lesson in Speaking Directly to Customer Pain Points Online
What do Rocketbook, Clearfind and Eviction.Support have in common? They all use a .SUCKS domain to cleverly redirect customers to their homepage.
Marketing
A Robust Domain Portfolio Can Protect Your Brand—But That’s Not All
Building a domain portfolio as a form of brand protection is great and all…but there’s so much more you could be doing. It’s time to put your various domains to work.
Charged.Sucks Proves Law Firms Don’t Have to Follow the Status Quo When It Comes to Marketing
Solomon Jones, LLP saw an opportunity to register a powerful ngTLD—and took it. Find out how the law firm is using a .SUCKS domain to market its traffic violation services.
Beer Brands Are Using “Sucks” to Make a Statement—and We Love to See It
You know what doesn’t suck? Seeing beer brands across North America—including Backcountry Brewing and Lagunitas Brewing Co.—using “sucks” in their product names.