Bioré Proves There’s Space—and Opportunity—to use “Sucks” in Advertising
In an ad for its charcoal cleansers, Bioré uses the word “sucks” in two ways: to explain that the product sucks out dirt and oil, and to express contempt.
Marketing
The Dos and Don’ts of Registering Domains
When it comes to registering domains, there are a few things you absolutely must do (e.g. make it memorable) and a few things you want to avoid.
Our Webinar About Online Reputation Management and Domain Strategy is Live on Adweek
Watch our Adweek webinar to learn about domain strategy from Patrick Lee, co-founder of Rotten Tomatoes, and our very own COO Christina Beavis.
How to Use a .SUCKS Domain in Your PR Strategy
Whether you’re introducing the world to something new, managing a mishap or trying to spread a positive message, you can do it with a catchy .SUCKS domain.