Finding Your Brand’s Social Media Voice
If big food brands and restaurant chains have taught us anything, it’s that communicating with your customers in 280 characters is easier said than done.
Marketing
Are Trademarks the Real MVPs?
Anywhere a dedicated fanbase exists, trademark protection must follow. Find out why it’s in a sports team’s best interest to defend their brand.
The ABCs of Changing Your URLs
Audit your domain data, back up your website and more tips for a seamless URL switch. (It’s so easy, we don’t even need the entire alphabet.)
The History of “Sucks” in Advertising
Jolly Rancher, Taco Bell, Three Mobile—these brands have paved the way for using “sucks” creatively in marketing. The word doesn’t have to be negative!