How Burger King Claimed the Fast Food Crown When McDonald’s Lost Its Big Mac Trademark
It all started when a small Irish restaurant chain claimed a case of “trademark bullying”—and ended with a genius (albeit devious) marketing move by BK.
Marketing
Have Your Say: What Sucked More in 2018?
California wildfires, the Tide Pod challenge, IHop’s “rebranding”, Logan Paul—2018 was a rollercoaster of a year. What do you think sucked most?
Case Study: The Hustle .SUCKS and They’re Proud of It
Knowing they couldn’t turn a blind eye to subscribers’ opinions, The Hustle decided to take action, creating a feedback forum that inspires innovation.
Keyword Bidding and the Law: Where Do You Stand?
It would be nice for businesses to leave other brands’ trademarks alone, but that’s just not the case. So it’s important to know where you stand legally.