Everything You Need to Know About Bidding on Branded Keywords
Going once, going twice, sold! Find out why you should consider bidding on your own company name and the name of your competitors.
Marketing
A Sweet Treat Wrap-up: Creative and Inspiring Halloween Campaigns
Holiday campaigns are tricky to pull off, but these brands figured out how to get into the spirit without coming off corny, forced or self-serving.
Scariest Marketing Mistakes to Learn from in 2018
As Halloween approaches, we thought it would be fun to look back at some monstrous marketing mistakes made by the world’s biggest brands.
Social Media Campaigns That Will Haunt You Forever
Snapchat, Dove, Cinnabon and American Apparel have all made some pretty poor choices on social media. Where’s the common sense?