When Brands Act Like the Walking Dead: Zombie Brands & The Importance of Differentiation
Learn from others’ mistakes to avoid becoming a zombie brand—one left shuffling after competitors, forever ravenous for scraps of consumer attention.
Marketing
What, Why, Where, How? Building Out Your ngTLD Strategy
Developing a well-rounded domain strategy is critical for maximizing your reach and solidifying your brand image. Make your ngTLDs work smart, not hard.
A Step-by-Step Guide to Selling .SUCKS
Reselling a seemingly niche ngTLD like .SUCKS may seem tricky, but with this eight-step guide, you can break down the barriers of selling a new domain name.
Beyond .COM: What Else You Should Know About Domains
You’ve seen domain names. You’ve searched for them. You’ve clicked on them. But how much do you really know about them?