What’s in a Name? How Festivals Can Claim a Name and Protect Their Brand
Coachella is one of the most popular festivals in the world–and there’s a lot that brands can learn from its approach to intellectually property protection.
Reputation Management
The 5 Biggest Trademark Battles of 2018
Adidas vs. Sketchers, Tinder vs. Bumble, Mystic Mac vs…everyone. There’s a lot that can be learned from the year’s most notable trademark disputes.
Inauthenticity Sucks: Why Sinclair Broadcast Group Wins Our First Bad Corporate Behavior Award of 2018
Supporting right wing politics—and America’s least favorite president—has earned Sinclair Broadcast Group this month’s Bad Corporate Behavior Award.
6 Ways to Protect Your Brand Online—and Why it Matters
Respond to negative reviews, keep your ads off unsavory sites, use a .SUCKS domain and more clever (and simple!) ways to protect your brand’s reputation online.