Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

3 Lessons to Learn from the Supreme vs. Supreme Italia Dispute

.SUCKS Registry / July 16, 2019

Some say imitation is the sincerest form of flattery, but others disagree—and feel like their intellectual property is being ripped out from under them.

Case Study: Vice.Sucks Proves That If You Don’t Own Your Sh*t, Someone Else Will

.SUCKS Registry / July 9, 2019

Vice has made some large mistakes—and this .SUCKS owner has no intention of letting the media mogul get away with a mere slap on the wrist.

Brand Protection & Trademark Law

5 Big Intellectual Property Disputes to Learn From

.SUCKS Registry / July 2, 2019

Every legal battle brings serious consequences—and each resolution provides a valuable lesson for companies looking to keep on the winning side of IP law.

Marketing Guides & How-Tos

Brand Authenticity: What Works and What Doesn’t

.SUCKS Registry / June 25, 2019

Inauthenticity sucks, but it is possible to strike a balance between funny and foolish while interacting with your customers online.