Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Customer Engagement, Resources

4 Lessons Learned at Our #Brandsparency Panel

.SUCKS Registry / April 10, 2019

COO Christina Beavis and a group of expert panellists tell us why brands should take a stand for issues they genuinely care about—what we call #brandsparency.

How Burger King Claimed the Fast Food Crown When McDonald’s Lost Its Big Mac Trademark

.SUCKS Registry / March 27, 2019

It all started when a small Irish restaurant chain claimed a case of “trademark bullying”—and ended with a genius (albeit devious) marketing move by BK.

Current Affairs & World News, News

Have Your Say: What Sucked More in 2018?

.SUCKS Registry / February 28, 2019

California wildfires, the Tide Pod challenge, IHop’s “rebranding”, Logan Paul—2018 was a rollercoaster of a year. What do you think sucked most?

Case Studies, Success Stories

Case Study: The Hustle .SUCKS and They’re Proud of It

.SUCKS Registry / February 26, 2019

Knowing they couldn’t turn a blind eye to subscribers’ opinions, The Hustle decided to take action, creating a feedback forum that inspires innovation.