Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

A Timeline of Trump’s Presidency in GIFs

.SUCKS Registry / April 29, 2019

From announcing his candidacy to the longest shutdown in U.S. history—there truly are no words to describe Trump’s presidency. Good thing we have GIFs.

Domains 101, Resources

How Things That Suck Seasonally Can Help Your Domain Sales Strategy

.SUCKS Registry / April 10, 2019

Find out when “Dodge sucks”, “Google sucks” and “school sucks” tend to trend throughout the year—and how you can take advantage with a clever domain.

Case Studies, Success Stories

Case Study: This Podcast is Out to Prove That Seattle.Sucks…Sort Of

.SUCKS Registry / April 10, 2019

The Seattle Sucks podcast had gotten comfortable at SeattleSucks.com—until recently. Here’s how they shook things up with a .SUCKS domain.

Marketing Guides & How-Tos, Resources

The History of “Sucks” in Advertising

.SUCKS Registry / April 10, 2019

Jolly Rancher, Taco Bell, Three Mobile—these brands have paved the way for using “sucks” creatively in marketing. The word doesn’t have to be negative!