Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Why Good Deeds Can Be Bad for Brands

.SUCKS Registry / February 26, 2019

Brands have every right to put their weight behind a cause they truly believe in. The tricky part is making sure these actions come across as genuine.

Keyword Bidding and the Law: Where Do You Stand?

.SUCKS Registry / December 17, 2018

It would be nice for businesses to leave other brands’ trademarks alone, but that’s just not the case. So it’s important to know where you stand legally.

Marketing Guides & How-Tos, Resources

Everything You Need to Know About Bidding on Branded Keywords

.SUCKS Registry / December 12, 2018

Going once, going twice, sold! Find out why you should consider bidding on your own company name and the name of your competitors.

Domains 101, Resources

A Lawyer’s Guide to .SUCKS Domains

.SUCKS Registry / November 20, 2018

Do you know how to communicate the value of .SUCKS to your clients? This guide can help—and save you a collassal headache down the line.