Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Domains 101, Resources

The Rebel in the Room: A History of .SUCKS x INTA

.SUCKS Registry / May 9, 2018

Being ordinary sucks. It’s why we try to make a mark at every International Trademark Association (INTA) conference. Find out how .SUCKS consistently make waves.

6 Ways to Protect Your Brand Online—and Why it Matters

.SUCKS Registry / April 25, 2018

Respond to negative reviews, keep your ads off unsavory sites, use a .SUCKS domain and more clever (and simple!) ways to protect your brand’s reputation online.

Domains 101, Resources

Mommy Bloggers: 4 Ways to Use a .SUCKS Domain

.SUCKS Registry / April 19, 2018

With so many mommy bloggers on the internet, it can be hard to stand out. A .SUCKS domain can help you grow a business, champion a cause and make friends.

Marketing Guides & How-Tos, Resources

4 Reasons “Sucks” Doesn’t Suck Anymore

.SUCKS Registry / April 17, 2018

When used creatively, “sucks” has the ability to empower brands and individuals alike by using surprise, audacity and playfulness to engage audiences.