Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

.SUCKS in Practice, Success Stories

Consumer Packaged Goods Suck: How CPG Companies Can Benefit from a .SUCKS Domain

.SUCKS Registry / April 13, 2018

Consumer packaged goods companies need to be bold if they want to stand out online. Find out how .SUCKS can help with viral marketing and more.

Brand Protection & Trademark Law, News

When a Trademark isn’t a Trademark: Who Has the Rights to Bitcoin?

.SUCKS Registry / April 11, 2018

“Bitcoin” became a generic currency term faster than anyone could say “bitcoin”—and the trademark community doesn’t really know what to do about it.

Customer Engagement, Resources

Crash Course: Cryptocurrencies

.SUCKS Registry / April 7, 2018

Bitcoin and other digital currencies have taken the world by storm, but what exactly are they and what do they mean for the future? Let’s find out.

Domains 101, Resources

3 Reasons You Can’t Afford Not to Renew Your .SUCKS Domain (and How to Maximize Your ROI)

.SUCKS Registry / April 6, 2018

Three reasons why your brand’s .SUCKS domain is important to maintain—and how to make the most of it once you do.