Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Domains 101, Resources

Domain 101: The How and Why of Domain Name Choices for Your Brand

.SUCKS Registry / April 6, 2018

What’s in a (domain) name? Get our tips for selecting an impactful and memorable URL—plus some ideas for putting them to work.

An NGO’s Guide to Using .SUCKS

.SUCKS Registry / April 4, 2018

A non-governmental organization needs to get their name and message into the public eye to garner support—and a .SUCKS domain can help.

.SUCKS in Practice, Success Stories

More Brands that Missed the Mark Without .SUCKS

.SUCKS Registry / March 23, 2018

No one likes a missed opportunity and we’re willing to bet these brands are kicking themselves for not using a .SUCKS domain for their campaigns.

Current Affairs & World News, News

Running Out of Water Sucks: How Cape Town Can Be a Climate Change Wake-Up Call

.SUCKS Registry / March 21, 2018

Cape Town, South Africa is set to become the first city in the world to run out of water. How did this happen, and what can we learn from this situation?