Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

How Technology is Hurting, Helping and Simply Changing Earth

.SUCKS Registry / March 19, 2018

Technology has made a lot of things possible, but not all advancements are worth celebrating—especially when you consider their impact on the planet.

PyeongChang Olympics Ads that Won Our Hearts

.SUCKS Registry / March 19, 2018

Watching these advertisements from P&G, Toyota, Alibaba and Oreo is almost better than watching the U.S. bring home the gold at the 2018 Winter Olympics.

Current Affairs & World News, News

Communication in Tough Times: A Case Study in Using Your Voice for Good

.SUCKS Registry / March 16, 2018

After another tragic school shooting, children—not just adults—are speaking up and demanding change via peaceful protests, walkouts and press conferences.

Marketing Guides & How-Tos, Resources

Spring Cleaning: Creative Ways to Refresh Your Brand’s Website

.SUCKS Registry / March 14, 2018

Redesign your homepage, do a content audit, update your domain and more creative ways to refresh your brand’s online presence.